Scott - Bike

Addict RC


SCOTT SPORTS, international outdoor sports brand asked TOAST to come up with an innovative campaign for its new Addict RC Bike. A product with a strong visual identity and racing performance capable of taking on many challenges. (So do we!) TOAST concepted and produced a campaign, placing this new bike at the top of its category; telling an emotional story while maintaining the technical side. SCOTT’s new road bike campaign had been filmed at the heart of the Southern French countryside.


Our role
Design concept
Addict RC Launch Video Campaign
3x Spin-off in motion
Still content


executed in 2019

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