NUII ICE CREAM

HUMZA DEAS

Humza Deas

Nuii is a brand that no longer needs much of an introduction. Its latest flavor, the delectable “Cookies and Cream”, brought TOAST to the City that Never Sleeps! There is no better film set than the NYC streets to experience a true urban vibe – especially when TOAST shares them with photographer and skateboarder Humza Deas to see the city from his amazing perspective. Always in search of authentic stories, TOAST directed and produced a beautiful global TV campaign for Nuii Ice Cream, with great characters who, like the ice cream, are guaranteed to make you smile!

TVC CAMPAIGN