Husqvarna Motorcycles

Norden 901

AN INVITATION TO DISCOVER THE FAR NORTH

Husqvarna Motorcycles, the Austro-Swedish brand which is part of the KTM Group, produces the very best off-road vehicles in the world. The starting point of this project was the Dakar Rallye in Saudi Arabia, where TOAST worked closely with Cyril Despres and Mike Horn. Husqvarna approached Cyril with the idea to promote its new motorcycle: the Norden 901. Together with Mike, he decided to travel to Iceland, the perfect place to cross multiple terrains on this touring motorbike. TOAST, in collaboration with Horn Media and the two protagonists, departed on this challenging journey to the far North.

The storyline is beyond inspirational: it is an invitation to discover an adventure between Cyril and Mike navigating extreme landscapes. Exploring on two wheels is something almost anybody can experience: it offers opportunities to find unknown places and thrills. Today, more than ever, people need to be inspired and to get away!

There could be no better team than than a motorbike champion and the world’s most revered explorer to test this amazing Norden 901 bike in the harsh Icelandic conditions.

TOAST has demonstrated once again its ability to build strong stories and produce them abroad. Its DNA is felt strongly in every image and the project communicates its desire to go ever further, mixing different personalities and providing an innovative vision to create ideal content for the brand. Thanks also go to Husqvarna Motorcycles who benefited from the power of collective intelligence in bringing remarkable people together on a project without boundaries. This has been an extraordinary adventure on every level.

"I have been in motorbike and car racing for over 20 years and have always dreamed of visiting Iceland on a motorcycle. I had the chance to live this unforgettable experience with TOAST Agency and Horn Media, but above all, to make Mike discover the extreme sensations of off-roading on this new Husqvarna 901 Norden. I am very proud to share this film with the great two-wheeler enthusiasts.

The result of the creativity, the quality of the images and the emotions shown in this video is beyond my highest expectations. I would even say that it is one of the most beautiful videos I have ever participated in.

It was a very relaxed atmosphere, but at the same time very professional. A big congratulations to the whole team and I can't wait for the next trip together!"

Cyril Despres, multiple Dakar Rally winner

Cyril Despres

Framing by Etienne Claret